Now that we have our song, we can concentrate on relating our video towards this type of music's audience. We believe that our song choice best relates to the Urban genre which fits into the R&B/ Hip Hop style. We believe that a compostion of a narrative and performance best relates to our audience category and we believe our ideas, our performers and the planned styling of the video fit in best with this genre.The information shown below comes from the popular website UK Tribes. This site enables the user to get all the neccessary infromation about their chosen tribe, showing all the main facts and figures about the genre.
About Urban Music
Urban music is the most pervasive and influential genre in popular music, topping the charts around the world and sound-tracking the lives of many different Tribes. Members of the Urban segment are therefore very close to one of the biggest cultural signifiers in the youth market – although in planning terms, genuine Urban segment members make up a small slice of the market.
Urban music is the most pervasive and influential genre in popular music, topping the charts around the world and sound-tracking the lives of many different Tribes. Members of the Urban segment are therefore very close to one of the biggest cultural signifiers in the youth market – although in planning terms, genuine Urban segment members make up a small slice of the market.
The Urban segment follows a typical pattern, who create and dictate tastes, and consumers who buy into the tribe and endorse that creativity in the shape of Blingers, Get Paid Crew and Trackies. Urban fashion and music extends into mainstream publishing and TV, but the core Tribe members are most influenced by what they see around them in their urban environments, in clubs and on social networks. YouTube, Myspace and Facebook are the most effective conduit to these kids.
Trackies are enthusiasts who don’t produce but enjoy consuming music and film with their friends. Their hooded tops are intimidating but their conversation is friendly, open-minded and laid back.
Blingers are preoccupied with US music and icons, and spend big on label fashion. They are sometimes mocked, but everyone has a bit of Blinger in them.
Get Paid Crew are a brash version of the traditional working classes, unashamedly driven by money but proud of their urban background.
DIYers have identified the core of their lives, understanding their own culture and making music and media for themselves, with a lively local market and occasional global break-outs.
Urban - “Mix different fashion influences to create their own style”
By looking at the conventions of the Urban genre, it has enabled us to grasp certain aspects in which we can directly relate to in the music video. An example of this would be having the performer dress to match that of what someone of the Urban genre would wear. This will allow the audience to relate more to the music video.
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